The latest from Google's webmaster help video. Links to your site will become less important to Google as they are now capable more good at understanding the natural language of users' queries.

Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
Leah, Newyork

Watch this video: Will backlinks lose their importance in ranking?